Operations and Digital Strategy Lead, THEVHOUSE LLC
Sushi One Raleigh, NC
Aug 2024–Dec 2025
Visual Work
Challenge
THEVHOUSE LLC needed a full digital presence built from zero: no website, no search visibility, no review management system. The engagement covered web design, SEO infrastructure, and operational automation across 16 months.
Methodology
Phase 1: Web Foundation Built a 29-page Wix/Velo (React) site with LocalBusiness JSON-LD schema, mobile-first architecture (80% of traffic is mobile), and structured navigation for both human visitors and search engine crawlers.
Phase 2: SEO Infrastructure Implemented keyword targeting across local intent queries, optimized Google Business Profile, and built a citation strategy for local pack visibility. Conducted competitive landscape analysis to identify keyword gaps and ranking opportunities against top local competitors before building the content and targeting strategy. Tracked performance through GA4 and Google Search Console with monthly Looker Studio reporting. Conducted a full redirect audit across 14 active Wix URL rules; verified 9/9 redirects return HTTP 200 with zero errors; identified 3 active redirect chains on catering, menu, and VIP pages requiring consolidation to preserve 301 link equity.
Phase 3: Automation Layer Deployed n8n workflows to reduce manual review response time by 85%. Automated review response workflows eliminated 45 minutes of daily manual work from operations.
Key Findings
| Finding | Business Logic | Actionable Implication |
|---|---|---|
| Position 18.5 to 10.5 average | Crossing position 10 threshold increases click probability by 3x | Top 10 ranking for core queries is the single highest-leverage SEO milestone for local businesses |
| 80% mobile traffic | Restaurant searches happen on phones in the moment of intent | Mobile Core Web Vitals directly determine whether the site appears in local pack results |
| 85% review response time reduction | Google's algorithm weights review response recency | Automation converts a manual burden into a ranking signal without owner time investment |
Results and Impact
- 340,166 total impressions over 16 months (verified Google Search Console)
- 12,696 organic clicks generated
- Average search position improved from 18.5 to 10.5
- 85% reduction in review response time via n8n automation
- 15% revenue growth opportunity identified through Qualtrics pricing survey (50+ menu items, SPSS modeling)
Average organic search position improved from 18.5 to 10.5 over 16 months. Dashed amber line marks the Page 1 threshold at position 10. Data source: Google Search Console, Dec 2025 export.
VADER compound sentiment score trend overlaid with monthly review volume. Sentiment recovery correlates with the automation and operational changes introduced in Phase 3.
Tools Used
Wix/Velo (React), GA4, Google Search Console, Looker Studio, n8n, Qualtrics, SPSS
Reputation Analysis
SPSS percentile fan chart showing inferred star score distribution across six ownership eras. Score variance narrowed and mean improved from 3.89 to 4.75 following operational and automation changes.
What I Would Do Differently
Deploy a dedicated catering landing page earlier. The catering URL averaged position 14.84 throughout the engagement with 70,447 impressions but only 173 clicks (0.25% CTR); a targeted page with local intent copy could have moved that into top 10 within 90 days and opened a higher-margin revenue channel.