Sushi One Raleigh, NC
2022-Present
Visual Work
Challenge
THEVHOUSE LLC needed a full digital presence built from zero: no website, no search visibility, no review management system. Work covered web design, SEO infrastructure, and operational automation from 2022 forward.
Methodology
Phase 1: Web Foundation Built a 29-page Wix/Velo (React) site with LocalBusiness JSON-LD schema, mobile-first architecture (80% of traffic is mobile), and structured navigation for both human visitors and search engine crawlers.
Phase 2: SEO Infrastructure Implemented keyword targeting across local intent queries, optimized Google Business Profile, and built a citation strategy for local pack visibility. Conducted competitive landscape analysis to identify keyword gaps and ranking opportunities against top local competitors before building the content and targeting strategy. Tracked performance through GA4 and Google Search Console with monthly Looker Studio reporting. Conducted a full redirect audit across 14 active Wix URL rules; verified 9/9 redirects return HTTP 200 with zero errors; identified 3 active redirect chains on catering, menu, and VIP pages requiring consolidation to preserve 301 link equity.
Phase 3: Automation Layer Deployed n8n workflows to reduce manual review response time by 85%. Automated review response workflows eliminated 45 minutes of daily manual work from operations.
Key Findings
| Finding | Business Logic | Actionable Implication |
|---|---|---|
| Position 18.5 baseline to 7.8 period average | Clear of the page-two band; inside the top-10 zone where CTR compounds | Holding page-one average position is the durable local SEO target after the initial climb |
| 80% mobile traffic | Restaurant searches happen on phones in the moment of intent | Mobile Core Web Vitals directly determine whether the site appears in local pack results |
| 85% review response time reduction | Google's algorithm weights review response recency | Automation converts a manual burden into a ranking signal without owner time investment |
Results and Impact
- 928,756 total impressions over the latest 16-month Search Console window (GSC export 2026-08-07)
- 12,260 organic clicks generated in the same window
- Average search position improved from 18.5 baseline to 7.8 period average
- 85% reduction in review response time via n8n automation
- 15% revenue growth opportunity identified through Qualtrics pricing survey (50+ menu items, SPSS modeling)
Impression-weighted average organic position is 7.8 across the latest 16-month Search Console window (Web export 2026-08-07), versus an 18.5 historical baseline. Dashed amber line marks the Page 1 threshold at position 10. Dotted green line is the period average. Data source: Google Search Console.
VADER compound sentiment score trend overlaid with monthly review volume. Sentiment recovery correlates with the automation and operational changes introduced in Phase 3.
Tools Used
Wix/Velo (React), GA4, Google Search Console, Looker Studio, n8n, Qualtrics, SPSS
Reputation Analysis
SPSS percentile fan chart showing inferred star score distribution across six ownership eras. Score variance narrowed and mean improved from 3.89 to 4.75 following operational and automation changes.
How I'd Extend This
The clear next build is a dedicated catering landing page. Prior catering URLs sat near the edge of page one with weak CTR. A targeted page with local-intent copy can push that channel deeper into the top 10 and open a higher-margin revenue stream.
Bottom Line
Sushi One went from no digital footprint to 928,756 organic impressions and 12,260 clicks on the latest 16-month Search Console window, with average position at 7.8 versus an 18.5 baseline. Automation cut review response time 85%, and the Qualtrics and SPSS pricing work surfaced a 15% revenue growth opportunity across 50+ menu items ready to deploy.